Privacy Policy

1. Personal Information We Gather

When you access the Site, we collect specific details regarding your device. This includes information about your web browser, IP address, timezone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We utilize standard technical tracking mechanisms, including:

• Cookies: Small data fragments stored securely on your browser containing anonymous unique identification markers.
• Log Files: Logs tracking server operations, collecting details like IP addresses, browser types, Internet Service Providers, entry/exit portals, and timestamps.
• Web Beacons & Tags: Integrated electronic code blocks designed to record how customers interact with the Site's interfaces.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (processed securely through encrypted gateway tokens, such as credit card numbers), email address, and phone number. We refer to this transactional dataset as “Order Information”.

2. How We Utilize Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you; screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. Sharing Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information at Google's Privacy Portal. You can also opt-out of Google Analytics if desired.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Security & Data Retention

We maintain administrative, technical, and physical safeguards designed to protect personal data against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

5. Your Legal Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the email address below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

6. Contact Specifications

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [email protected] or by mail using the details provided below:

700 Executive Dr, Lexington, KY 40505